PPC

Сontextual advertising with maximum return on investment

Contextual advertising is one of the most powerful tools for quick attracting new customers. It is a message from a search engine (or any other Internet platform) depending on the user’s request. Advertising can be very fine-tuned to aim it specifically to your potential customers. In fact, people themselves search for you offer and the offer will hit exactly the target. Of course, if it is submitted properly and correctly from the point of view of Internet marketing. The ad formats can be different – text, video, banners or animation.
Several reasons to order contextual advertising in the PROMO SDELKA OOD agency:

CERTIFIED SPECIALISTS, WORK UNDER CONTRACT

ONLY A COMPREHENSIVE AND SYSTEMATIC APPROACH TO SOLVING YOUR PROBLEMS

THE MOST MODERN AND MOST EFFECTIVE MARKETING TOOLS

SIMPLE HUMAN COMMUNICATION, A MINIMUM OF FORMALITIES AND NO OBSCURE TERMS

Our approach to the development of contextual advertising:

Preparation

- In-depth analysis of your business niche, monitoring of demand and competitors;
- Target audience analysis and true needs identification;
- Monitoring of current positions, selection of semantics, a list of negative keywords (taking into account the slang of the audience, market trends and elaboration of a unique trading offer);
- Creation and coordination of ads, development of a media plan.

Launch

- Appropriate budget estimate and planning;
- Implementation of an advertising strategy;
- Analytics services configuration and campaign effectiveness improvement;
- Targeting set up;
- Work on conversion improvement.

Maintenance

- Constant monitoring of campaign effectiveness, statistics processing, finding ways to improve;
- Creating and testing advertisements for each individual audience segment;
- Data and metrics analysis, competent goal setting;
- Connecting additional advertising channels – (blocks in e-mail, display advertising, YouTube... etc.);
- Setting up dynamic remarketing (returning users interested in the offer, but have not made an order).

Main advantages of professional contextual advertising:

100% hit the target

Users search for offers themselves. Working with the constant demand

Comprehensive analytics

You can always get all the data you need to improve the performance of advertising

Flexible budgets

You can always get all the data you need to improve the performance of advertising

Informational value

The format of the ads allows you to convey all the main information about the offer in a short message

Extensive customization options

You can configure almost everything – from the time of impressions to personal preferences of users

Compliance with user requests

Contextual advertising is most accurately relevant to the search requests of the audience

PROMO SDELKA

As a agency led by senior-level strategists, designers, and creators, we feel like we’ve tackled every content challenge out there—and we’d love to hear about, and try to solve yours.